Each page on your website is unique and should include content that describes a specific topic or a group of related topics. For each page on your site you need to include at minimum the following information if you want your site to be easy to read and perform will in search engine rankings (how close you get to page 1 on Google.)
Keywords - Define keywords that you think customers might use when searching for a specific service, product, concept on anything else that you might describe on a page on your website.
Example: “website development services”, “website service plans”, “custom website development”, etc.
URL - This is the name of the page on your site and is how you will refer to this page if you were to tell someone how to get directly to this page on your website. Each page has a unique name and is basically a set of individual words connected by dashes and all converted to lowercase text. You should try to use words that accurately reflect the content that your website visitor will find on the page and you should use some of the keywords that you defined in step 1. You should avoid using special characters since they will most likely be removed by our system and are more difficult to type and read.
Browser Title [70 characters or less] - This is a hidden field when someone views a page on your website, but it is used by search engines such as Google and is displayed as the page title when a search engine returns a set of search results that include your page. You need to be concise, but descriptive here. Keep in mind that customers who see this information will not be on your website yet so it is a good idea to include your company name. Keep your keywords in mind when writing your browser title.
Example: Ittrium: Website Service Plans
Meta Description [160 characters or less] - This is another hidden field that will not be displayed on your site, but will be used by each engines and displayed in search results when searching through Google or other search engines. Think of this as a summary of what someone would find on a page on your website if they were to view search results that includes a link to a page on your website.
Example: Our website service plans allow customers to pre purchase website development service hours at a discounted rate for website enhancements and customizations.
Headline - This is the main headline that will display when someone visits a page on your website. This headline should be specific and contain the keywords that describe the topic of this page.
Example: Website Development Service Plans
Content [At least 200 - 300 words] - This is the main content that someone will read when they view a page on your site. This content should be easy to read as well as informative and it should be relevant to the information that has been defined for items 1 - 5 above. You can add as many words as needed to get your point across, but you need to include as least 200 - 300 words that include the keywords for your page. If you can include your keywords in different combinations multiple times you can improve your search engine ranking, but please keep in mind that your content still needs to be engaging since you’ll want website visitors to actually ready the material you write.
Example: We offer website service plans for customers who need additional help with their website. A service plan allows customers to pre purchase service hours at a discounted rate in blocks of 5, 10 or 20 hours of service per month. Pre purchasing service hours is a cost effective approach for website development for customers who desire to keep their website current or who may need specialized features to meet specific business needs.
Our service plans run on a month to month basis so you can easily upgrade, downgrade or cancel your service plan as needed. To find out if a website development service plan is right for your business, please contact us using the form below.
Pictures - Include pictures that have been compressed and sized appropriately for use on a website. You can compress images using sites such as http://tinypng.com. The goal is to make the file size of the image as small as possible so that your images download quickly when someone visits your website. For each picture include a short description that can be included with the picture as alternate next for users who cannot see the image for some reason.